When advertising through social media, there are some unwritten rules that I see people break all of the time. Things that might be fine to do in a traditional advertising setting, are not going to fly when you start marketing on the major social media web-sites.
Here are a few tips to help you stand out from the crowd and bring potency and effectiveness to your social media advertising campaigns.
Number one. Be yourself, but be engaging. It’s easy to hide behind the computer and create silly profiles to push your message out on. But the more you seem like a real person, the better interaction you’re going to have with your fans and followers. You might be a quiet person in nature but this is your chance to shine. Ask questions, find out what people need, find out what they need help with. Then provide your solution.
Number two. Be consistent with your actions. Create a daily operating routine and stick with it. Social media allows many options for consumers and prospects. So if you are not consistent with your message, you will fall to the bottom of the newsfeed. And no-one will be able to find you.
Tip number three when advertising through social media. Answer all of your notifications and respond to all interactions. Even if it’s just a thank you. People will respond more often. And then you will be well on your way to developing that relationship where your prospects know, like, and trust you.
Social media is a whole different world when it comes to marketing and advertising. These tips should get you started on the right track but obviously there’s more “behind the curtain” so to speak.
If you want to see exactly what the top social media marketers are doing. And learn from the best Facebook marketer on the planet. Then click on the link below, and enter your best email for instant access to an over the shoulder training she recently did on advertising through social media.