Today I want to talk about ethics in article marketing. When I first started marketing with articles, I had a lot of questions. I did not want to get into trouble for any of my articles. I specifically wanted to know what kinds of things I could get penalized for.
With this article I would like to make that line as clear as possible for you to eliminate the guess work when you start thinking about your ethics in article marketing.
What not to do.
I’ve found that writing negative articles doesn’t necessarily paint you as a leader. It makes you look like kind of a chump. The whole goal of article marketing is to use words in a way that makes someone take the next step. So while writing negative articles may confirm your readers suspicions. It most certainly will not persuade them to buy from you.
Stealing other marketers exact article content is also a no-no. It’s called plagiarizing. It can actually get you into alot of trouble. Just don’t do it.
Ethics In Article Marketing – Have You Crossed A Line?
If you do find some valuable content that you would like to share with your list, here are a few things that you can do to put those articles on your websites. You can personally ask the author if they mind if you use their content. Most will only require that you put a link back to their article and make sure that you place them as the original author. That’s it.
Another way, is to be a publisher on your website. Most article submission websites, like ezinearticles.com and goarticles.com, allow publishers to publish up to 25 articles a year from their sites. They even provide the html code for you to just copy and paste on your site, already embedded with the links and authors names. That’s 50 free pieces of content from those two websites alone! And there are plenty more out there that allow publishing.
Another thing I wanted to know was, how many times I could publish the same piece of content? The answer is as many times as you want as long as you wrote it! You just need to decide which one you want to be the original. That really doesn’t matter either, it could be your latest ezinearticles post or your most recent blog-post. Whatever the case, make sure to include a link to your original so you are giving it some back-link love to rank that original piece better in the search engines. If you wish to rank multiple pieces of content then you could “spin” or change your article’s content about 30% every time you post it somewhere else.
A good rule of thumb to follow when applying ethics in article marketing is that…..
…..if it seems wrong it might very well be. So use your own discretion when writing articles, have some integrity, keep it simple and consistent, and have fun!
P.S. If you want to keep your ethics in article marketing in check and do things the way the pros do it, watch this webinar =======>>>http://Mattfindley.articlemarketingwebinar.com/ it’s free to opt in so what are you waiting for!