How does online marketing work you ask?
Let me give the outline of online marketing in an easy to understand, non-techy sort of way.
First you have to choose a product or service that you would like to market. This can be a physical product, an e-book, a business opportunity, or even yourself. The choice is entirely up to you.
Once you have selected your desired item, the next step is to identify your target market. These are going to be the folks most interested in, or can benefit from your product or service.
When these two things are in place, you are now ready to start marketing!
To market your product or service online you must first have a website that lists your product or service as available for purchase. This can be on listing sites such as amazon.com or craigslist.com. Or a website you’ve created yourself, or one that’s been provided to you by the company or organization that you’re affiliated with. Whatever it is, you will need the website link. That’s the little box in the corner of your browser that starts with http:// or www.whatever.com.
You can now take that link and blast it out all over the internet.
Remember when I said to identify your target market, this is where that comes in to play.
A lot of people miss this step but it is crucial to the question, “how does online marketing work?”
You need to find out where this target market hangs out on the internet. It could be a Facebook group, it could be an Instagram group. It could be on Twitter, in book-clubs, on website forums. The point is, is they could be all over the place. Do some research, Google your product, see what comes up. You might be surprised on how easy they are to locate!
Now for a more in-depth training on how to actually leverage Facebook, Youtube, Blogging, and other popular social media websites for marketing….
Follow me on over to the next page for a free presentation!