Using article marketing for the purpose of building your list is a smart move.
It positions you as the leader and lets your readers know that you are the one they should be going to for the information they require. I know that might sound a little corny, but it’s true; if you’ve got a butt-load of articles out there on a particular topic, you will be perceived as someone who knows what they are talking about. Whether or not you do know what your talking about is up to you so here are a few tips to keep your readers coming back and lining up to get the information that you are so willingly eager to share.
Tip number one: Establish your target audience. If you are a Rep in a juice or supplement company you should be writing articles on health and fitness. Maybe the benefits of using the ingredients in your products could be topic. This will attract prospects who are interested in those things who will be more likely to opt in to your list because you are the expert, remember? Writing articles on random topics may get you visitors and readers but those people are way less likely to join your list. There are endless topics in any particular genre, you just need to put a little effort into what to write about and you will be fine.
“Building a list with article Marketing is a long term strategy, it’s not going to happen overnight.”
Tip number two: Promote your content! This one is super important, you can’t rely on the search engines to bring you the amount of traffic it takes to be successful with article marketing. It takes massive action to drive readers to your content. Social book-marking is a great way to gain momentum so share it on Facebook and Twitter, ask your friends to comment and share as well. You’ll be surprised by how many people will respond when asked.
Tip number three: Have a hub! You need a base of operations; a place where you can put all of your content. A self-hosted blog is the ideal place because you ultimately own the content, there isn’t an approval process, and you are in charge of what makes it on your website. But using things like Ezinearticles.com or Blogger.com can also act as your hub. There are also what is called mini-blogging sites as well like Squidoo.com or Hubpages.com that will also accept your unique content. All are free and rank well in the search engines.
Tip number four: And this one always gets lost in the shuffle, promote your promoters! If you write and post an article on your blog, make a video about how you just wrote an article on “XYZ” topic and have the URL in the video description point back your original hub item then share the video too! It’s called the world wide web for a reason; you can make your own giant web of content all connected to each other with promotion and back-linking and it doesn’t take a whole lot of extra work once you have all of your accounts set up. It’s easy and very effective for building your list.
“You can’t get any momentum by only writing articles once a week or a couple times a month….”
Tip number five: And definitely the most important, be consistent! Your readers won’t come back if there’s nothing new to read. Article marketing takes massive action on the content creation side as well. You can’t get any momentum by writing once a week or a couple times a month, it just doesn’t happen all that often. Sure there are those who get a couple articles out there that are keyword optimized and get tons of search engine traffic but those guys are professionals who have been at it a log time. They’ve been consistent and paid their dues. When just starting out with article marketing, consistency will build that professionalism in you and your list.
Tip number six: The last and equally important to number five, you’ve got to have a place for your readers to submit their information to you. If you don’t have any names you don’t have a list. This place will be your “capture page.” This is not a squeeze page or sales page, nothing too flashy, not a bombardment of information and offers. Just a little information on you and what you can do for them. If you mislead your readers they will not stay around for too long and your retention rate will be very low.
Stick to these steps and remember to be honest and true with your readers and you will build a list for life!
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