The Where-What-When Should You Outsource Article Marketing Guide

Article marketing has become a science of sorts.  In a successful campaign there are a lot of moving parts so it makes sense to outsource some of the process.

Outsource Article MarketingHere is a step by step guide to what, where, and when you should outsource article marketing.

Let’s just start off with the when.  When should you outsource article marketing?  The best answer for this is when you have been doing it for a while yourself.  That way you know where to put your money.  You do not want to just throw money blindly into a strategy that you haven’t yet had success with.  You’ll see when we talk about the what.  Like I stated in the beginning of this article, article marketing has a lot of moving parts and lots of different ways to actually outsource the work.  So make sure that you know exactly what you want to accomplish with your outsourcing so as to not get ripped off.

The biggest mistake people run into when article marketing, is that they got all excited about what article’s can do for their businesses.  Then they write a couple and see how much work it’s going to take.  Then they think that the only way they’re going to get any results is to have someone else do it for them.  That is just simply not the case. 

Article marketing in my mind is like leveraging boulders.  There are all of these huge pages occupying all of this google real-estate and it’s going to take some time to push them out of the way.  You have to start out small.  Figure out the process, fine-tune your process, then think of ways how other people could help you in your process.

What part of the article marketing process should you outsource?

That’s a million dollar question!  Let’s make an “outsource article marketing” checklist of what parts you can actually outsource.

  • Writing your articles
  • Spinning your articles
  • Posting your articles
  • Backlinking your articles
  • Keyword research
  • Mass submitting your articles
  • Bookmarking your articles to social media sites
  • SEO (Search Engine Optimization)
  • Editing

I guarantee that there is someone out there willing to do any of that stuff for a couple of bucks, that’s not the point though.  It’s which of those things “should you” outsource.

When you’ve established some momentum with your article marketing, here are my suggestions for what parts you should outsource.  Do your own keyword research first, then write your own title, that way when somebody else is writing your article body.  You’ll know what it should be about and have a good idea of what type of content you’ll accept from them.

Don’t accept anything you are not happy with, it is your money that you are spending on those articles so make sure it’s what you want.

When outsourcing things like spinning and submitting, it’s best to use someone that you know and trust like a team member because you’re not actually buying a product.  It’s a service that they are providing for you. 

As far as backlinking and social bookmarking.  Those things can be done with some tools on your own if you’re smart about it.  Try,, and These are all great services for social exposure and viral activity.

If any of this article confused you, then you probably shouldn’t be looking to outsource article marketing.  While it is an extremely powerful marketing strategy, a successful campaign relies on the fundementals of article writing and marketing.  The best training I have seen on this I will give to you for free but you have to be committed to it.  Article marketing is a long term strategy that takes massive action!  But if you want to see how the Pros do it then click the red “where to outsource article marketing” link at the bottom of the post.

Where can you outsource article marketing? Click here to find out!

P.S. If you’re looking for more Leads and Sales, check out this Facebook Marketing Cheat-Sheet

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5 Responses to The Where-What-When Should You Outsource Article Marketing Guide

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  3. Shaleen Shah says:

    Matt, I have to agree when you wrote: “..The best answer for this is when you have been doing it for a while yourself.” Many who outsource their works make the mistake of not knowing just how exactly the job will be done. Then, that’s when trouble starts coming and before you know it, time and money are wasted simply because you didn’t do your research well. I guess, the adage always goes like ‘…you get what you pay for..’ I have been outsourcing for over a decade now and I believe that trust and communication are very important to the success of your project. When it comes to article marketing, I am a stickler to uniquely written quality ones which may come at a higher rate, but the investment is well worth it. Besides, content rules these days and it’s not the quantity that matters, but how engaging your content is – which will help build that relationship between you and your potential customers. Cheers!
    Shaleen Shah recently posted..Corporate Branding: Keeping It Simple Makes SenseMy Profile

    • Matt says:

      Right on Shaleen! Thanks for sharing my friend! I agree 100% 8)

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